Print Services → Mailing
Lettershop & Mailing
Lettershops are crucial to the successful completion of any direct mail campaign for some very good reasons. They process the mail and prepare it for the post office in the most cost-effective manner that the mailing list data will allow based on postal regulations criteria, thereby controlling costs and saving you postage. They make it possible to target direct mail to select market segments utilizing variable data for personalization. Sophisticated hi-speed color laser printers make it affordable for even small companies to take full advantage of personalized mailings to select demographics.
More complex personalized mailings require thorough researching in order to find the vendor with the right combination of equipment & capabilities to more cost-effectively produce a project. Lettershops vary in capabilities as much as printers do.